“If they want to come talk to me now, it just went up to $3 billion, triple B’s, BILLION, BILLION, BILLION.”

After initially saying it would cost top basketball sneaker manufacturers like Nike, Adidas, and Under Armour $1 billion to work with the ‘Big Baller Brand’, LaVar Ball says those brands who turned his family down for a partnership the last few months better not come crawling back now that his son Lonzo is expected to join the country’s largest media market at next month’s NBA Draft.

Ball says the initials of his family’s company now stand for what it’s going to cost the big boys to combine brands.